I love to read. It's a great way to learn and get a view of other peoples' perspectives. Let me know if you have any recommendations!

Edison's bookshelf: read

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
To Sell Is Human: The Surprising Truth About Moving Others
Made to Stick: Why Some Ideas Survive and Others Die
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal
In Defense of Food: An Eater's Manifesto
The Code Book: The Science of Secrecy from Ancient Egypt to Quantum Cryptography
My Stroke of Insight: A Brain Scientist's Personal Journey
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Hooked: How to Build Habit-Forming Products
The China Study: The Most Comprehensive Study of Nutrition Ever Conducted And the Startling Implications for Diet, Weight Loss, And Long-term Health
The Design of Everyday Things
The Remains of the Day
Inspired: How to Create Products Customers Love
Taste What You're Missing: The Passionate Eater's Guide to Why Good Food Tastes Good
The Everything Store: Jeff Bezos and the Age of Amazon
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Bi-Rite Market's Eat Good Food: A Grocer's Guide to Shopping, Cooking & Creating Community Through Food
The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Everything Else
Journey to Ixtlan

Edison Zhang's favorite books »